Developing Your Nonprofit's Brand
Overview
Developing a strong brand and fostering brand awareness are vital for a nonprofit's success. Organizations that implement a robust brand strategy understand the significant benefits it brings to donors, staff, volunteers, and the wider community. This session will outline key, actionable principles to strengthen your nonprofit’s brand, engage target audiences, and improve your impact within the community.
Objectives
Identify and articulate what differentiates your nonprofit from others.
Create and communicate your brand statement.
Leverage marketing, communications, social media, and public relations messages to build brand awareness and promote your nonprofit.
Learn networking techniques to promote yourself and your nonprofit effectively
Facilitator
Nancy Imbs - Polished
Nancy is an empowering leadership and professional development consultant. Highly dedicated and results oriented, she has the skill and passion for helping individuals become more confident and successful in business and beyond.
She combines communications expertise with a pragmatic approach in a variety of important soft skill areas including verbal, written and nonverbal communications, emotional intelligence, etiquette and protocol, time management, business acumen, working with team dynamics and coaching. She helps clients focus on key adjustments that result in meaningful impact and effectiveness.
Drawing on her marketing and communications background, over 27 years’ experience in leadership roles and a lifetime of personal growth, Nancy has keen appreciation of mindset and the power it has to change patterns of behavior. She focuses on building one’sstrengths and minimizing weaknesses through enrichment, feedback, self-discovery and detailed action plans.
Before launching Polished, Nancy served in leadership positions where she helped businesses like Edward Jones, St. Louis Economic Development Partnership and Mercy Health boost their products and services, communications, marketing, brands and stature. She was also a reporter for the Dallas Morning News and freelance writer for the St. Louis Post-Dispatch.
Nancy is an author and dynamic motivational speaker. She’s a monthly contributor to CBS-affiliate KMOV, Great Day St. Louis and a regular contributor to KMOX and KTRS radio.
Co-Facilitator
